blogs
If you think blogs (Websites that feature commentary, descriptions of events, videos, photos, links, and more presented in reverse-chronological order) are just for large national companies looking to appeal to a younger generation of consumers, you're way off. Blogs exist in nearly every industry from banking to manufacturing, and people—most likely, many of your customers—are reading these blogs when they surf the Web. Your customers may be trusting a blogger's review of your product, or they may be consulting a blog before they sign up for your service. In fact, a customer of yours could have just blogged about an experience they had with you.
Blogs aren't just for a young or high-tech audience; they're for anyone who surfs the Web because anyone who surfs the Web can find them. Because blogs are regularly updated (often with useful, relevant information), they often top organic search results; thus, they're often clicked on. If someone is researching your product, and they key its name into a search, they may very well find a blogger writing about your product before they'll find your site. That's today's reality.
At ADCO, we're social media and blogging consultants. We educate our clients about the growth and importance of blogging and the blogging community; we teach clients how to utilize blogs; we set-up blogs; and we provide ongoing support and advice for our clients as they maintain blogs. In short, we believe that blogs matter. We think they can help you communicate and connect with your target audiences in social media's unique way.
