email marketing
In this SPAM-flooded world, email marketing may seem scary or dangerous; it may seem like a one-way ticket into the "Junk" folder. But it isn't. In fact, email marketing response rates are higher than those for direct mail, ranging from 4% to 10% of those who open the email. And since people pass on email messages that make them laugh, cry, or think, the blast you send to 2,000 recipients could be seen by 10,000 recipients.
At ADCO, we develop strategic, highly measurable, cost-effective email marketing campaigns that enhance existing customer relationships, build brand loyalty, acquire new customers, sell products or services, and more. And we do all this using our user-friendly email marketing tool that tracks—in real time—who opened your message, who clicked through to your website, and who unsubscribed. You can even see whose email bounced back so that you can refine your list. With this level of tracking, you can clearly measure ROI and tweak different elements of your campaign to increase your success.