internet display advertising
Internet display ads (also known as banner ads) are the internet's equivalent of billboards or newspaper ads. When you're driving or reading the paper, you're not looking for billboards or ads. When you surf the web, you're not looking for a banner. But you see them, and sometimes they call you to action, and you click on them. But unlike billboards or newspaper ads, banner ads are highly measurable. When you utilize an internet display ad to communicate your message, you'll know how many people saw your ad and how many people clicked on it. Banner ads can be used to sell a product or service, to increase website traffic, to create brand awareness, and more, but no matter what your goal is, with internet display advertising, you'll always be able to measure your results.
At ADCO, we're experts in all forms of new media, including internet display advertising. We can help you create an interactive ad that communicates your message, and we can help you think strategically about where to place those ads (or we can place them for you). With the growth of targeted, niche websites, there are now thousands, tens of thousands, of sites that accept banner ads. We can work with you to find the sites that draw in your target audiences so that your ad is speaking to the right people. In all of our internet display ads, we balance creative design and strategic expertise to create a banner that works.