search engine marketing
Not long ago, you could build a Website, and the people would come. Today, with millions of Websites crowding the Internet, competition is fierce, so fierce that we must do more than build a site. Today's Internet demands that we create a presence on search engines. Because more and more people are turning to search engines to find doctors, lawyers, accountants, and more, you want your Website to appear on those results pages. To get your business on search engines, ADCO offers search engine marketing services that optimize your site for organic performance and that advertise your site through cost-effective pay-per-click campaigns.
Search engine optimization is a process undertaken to get your site included in organic search results. Organic search results are Website links and listings on Google, Yahoo, and other search engines that are not paid for. When a user enters a search term, search engines "crawl" or search websites to find those sites that are most relevant to the user's search term. At any given time, there are thousands of sites on the Internet competing for your space in organic search results. Making your site into the kind of site that search engines list is a complicated process. At ADCO, we know what search engines are looking for, and we can help you create a site that will improve your rankings. Our optimization process starts with getting to know you, your business, and your site so that we can take you to the top of the searches that will result in your success. Optimization requires a blend of art and science, and our experts work with you to determine just the right mix.
In Pay-Per-Click (PPC) campaigns, companies bid on search terms that
are relevant to their Web pages and pay only when a searcher clicks
through to the company's Website. This means that you only pay when
someone actually visits your site—not just when someone sees your
listing. At ADCO, our pay-per-click search campaigns give you total control
of your budget. You tell us how much you have to spend per month, and
we create a campaign around that amount. Once launched, our campaigns
are highly monitored and fanatically tweaked for results. We measure
what position is bringing you the most success, and we work tirelessly
to keep you in the most effective position. As a part of our pay-per-click
search campaigns, we add additional analytics software to client Websites so that we can clearly measure return on investment. By comparing the numbers
of click-throughs with the traffic statistics on the Website, we can
gain an accurate picture of the success of our campaigns, making PPC
one of the most measurable forms of marketing.
