sponsored search marketing
Not long ago, you could build a website, and the people would come. Today, with over 108 million websites crowding the internet, competition is fierce, so fierce that we must do more than build a site. Today's internet demands that we create a presence on search engines. Because more and more people are turning to search engines to find doctors, lawyers, accountants, and more, you want your website to appear on those results pages. Sponsored search marketing (also known as pay-per-click search marketing) is one of the ways to improve your website's performance on search engine results pages.
In Pay-Per-Click (PPC) campaigns, companies bid on search terms that are relevant to their web pages and pay only when a searcher clicks through to the company's website. This means that you only pay when someone actually visits your site—not just when someone sees your listing. At ADCO, our sponsored search campaigns give you total control of your budget. You tell us how much you have to spend per month, and we create a campaign around that amount. Once launched, our campaigns are highly monitored and fanatically tweaked for results. We measure what position is bringing you the most success, and we work tirelessly to keep you in the most effective position. As a part of our sponsored search campaigns, we add additional analytics software to client websites so that we can clearly measure ROI. By comparing the numbers of click-throughs with the traffic statistics on the website, we can gain an accurate picture of the success of our campaigns, making PPC one of the most measurable forms of marketing.