All of us at ADCO are proud to offer our support to an extremely important organization that's dedicated to finding a cure for one of the most serious diseases affecting children--the Juvenile Diabetes Research Foundation (JDRF). The mission of JDRF is to find a cure for diabetes and its complications... read more →
Sep
30
Sep
19
Those of you who aren't in the Website business probably don't think much about web standards. In fact, you may not even know what the phrase "web standards" actually means. That's why I'm here. As the Director of Internet Marketing, I'm here to answer your Website questions...so here I go.... read more →
Sep
08
Not too long ago, an article in The Wall Street Journal found its way onto my desk. The title of it: "How to Create A Successful Web Site For Nothing (Or Almost Nothing)," and it begins, "Have you got eight hours and $10? Then you can build a Web site... read more →
Aug
20
Check this out! You know you've arrived when your work is the subject of an editorial cartoon. We love The State's award winning cartoonist, Robert Ariail and encourage him to discover the many hot spots in our great city (in case he really thinks the only thing hot about Columbia... read more →
Aug
14
ADCO produced this video to announce the launch of "Famously Hot." It isn't a TV spot or a commercial of any kind. It's just a little promotional video that we used to get people excited about Columbia's new tourism initiative. Watch and (hopefully) enjoy.
Aug
12
If you're searching for the scoop on Columbia, SC: Famously Hot, look no further. Here are the answers to some frequently asked questions. Question. Who is The Midlands Authority for Conventions, Sports & Tourism (MACST)? Answer. MACST is the parent organization of the Columbia Convention & Visitors Bureau, the Columbia... read more →
Aug
12
You've been waiting for months to know what would replace "Where Friendliness Flows," and we're proud to announce that your wait is finally over. The new campaign for the Midlands Authority for Conventions, Sports, and Tourism (MACST) is...drum roll please... This campaign theme--Famously Hot--will be incorporated into all of the... read more →
Aug
03
I just read a great article by Jean Pascal Mathieu in this month's OMMA magazine. Titled, "Ads Are on the Run," it discusses how consumers deal with advertising. Mathieu asserts, "Here's the new reality: Consumers deal with the media onslaught in one of two ways. One, they're simply tuning out... read more →
Jul
25
Did you know that firms with four letter names (like ADCO) are 29% more likely to be successful than companies with fewer or more letters? That's actually not a real statistic. I made it up to make a point: numbers are a powerful way to grab attention and add credibility... read more →