Tag Archives: marketing
why simon cowell only drinks coke
What kind of car does Jack Bauer drive? If you answered Ford Expedition, you’d be right. You would also be making the folks at Ford Motor Company very happy. That’s the beauty of product placement. Because of TiVo and DVRs, … Continue reading
famously hot is famous
Check this out! You know you’ve arrived when your work is the subject of an editorial cartoon. We love The State’s award winning cartoonist, Robert Ariail and encourage him to discover the many hot spots in our great city (in … Continue reading
watch this
ADCO produced this video to announce the launch of “Famously Hot.” It isn’t a TV spot or a commercial of any kind. It’s just a little promotional video that we used to get people excited about Columbia’s new tourism initiative. … Continue reading
since you asked
If you’re searching for the scoop on Columbia, SC: Famously Hot, look no further. Here are the answers to some frequently asked questions. Question. Who is The Midlands Authority for Conventions, Sports & Tourism (MACST)? Answer. MACST is the parent … Continue reading
columbia, sc is famously hot!
You’ve been waiting for months to know what would replace “Where Friendliness Flows,” and we’re proud to announce that your wait is finally over. The new campaign for the Midlands Authority for Conventions, Sports, and Tourism (MACST) is…drum roll please… … Continue reading
we need strategy
I just read a great article by Jean Pascal Mathieu in this month’s OMMA magazine. Titled, “Ads Are on the Run,” it discusses how consumers deal with advertising. Mathieu asserts, “Here’s the new reality: Consumers deal with the media onslaught … Continue reading
numbers speak louder than words
Did you know that firms with four letter names (like ADCO) are 29% more likely to be successful than companies with fewer or more letters? That’s actually not a real statistic. I made it up to make a point: numbers … Continue reading
AIGA Retreat uncovers addiction to social networking
For me, an unexpected result of the AIGA Leadership Retreat in Omaha has been a new addiction to social networking, more specifically, to “facebook.” Before the retreat, I was slow to social networking. My friends had to build a “myspace” … Continue reading