Have you seen this?

American currency has long held claim to being the only thing found in bars that boasts the phrase “E Pluribus Unum.”  This summer, Budweiser wants to change that by rebranding itself as “America” and peppering its packaging with that very phrase, alongside some others like

In the brave new world of social media, some pretty big brands — that in the past would have spent months deciding how to present themselves — sometimes make hasty decisions with their identities.

Sometimes their instincts are sound. Sometimes, not so much.

In any case, here’s how some brands