Mary Beth Knight is now Inbound certified

As we say on our homepage, our own Mary Beth Knight’s passion is “helping brands speak through social munnamededia.”

While everyone at ADCO is conversant with social media to some degree, Mary Beth is our resident expert; she understands it inside-out.

And now, you don’t have to take our word for it, because she’s certified!

No, not “certifiable,” certified! By Hubspot Academy!

To get that way, she had to demonstrate that she understood “how SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern inbound marketing strategy.”

Which she did. She got a 92 on the final exam.

What’s “inbound marketing?” We refer you to Wikipedia:

“Inbound” refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers,[1] makes the company easy to be found,[2] and draws customers to the website by producing interesting content.[4][3] An important facet of inbound marketing is providing the customer with feedback channels to the company for creating both trustworthy relationships as well as for consultations and sales.

Which means it’s good stuff. You should get you some. Contact ADCO, and we’ll introduce you to Mary Beth…