ADCO

The Midlands Authority for Conventions, Sports & Tourism is developing a marketing campaign to attract more conventions and visitors to Columbia. To help in this endeavor, they have partnered with ADCO.

The campaign is a comprehensive marketing process that begins with branding and will be carried through with advertising and direct marketing. A new logo and slogan are only a portion of what this campaign will include. The campaign will be designed to strategically target the meeting planners, sports event planners and leisure travelers determined by the Authority to be candidates for the many amenities and products Columbia's tourism community has to offer.   

These marketing efforts are being funded by accommodations taxes generated and paid for by visitors who have come to our city. Accommodations taxes are collected for the purpose of funding tourism, which generates $1 billion in economic impact for the Columbia region each year. The travel and tourism industry saves the average local taxpaying family an estimated $690 a year in taxes. Our goal in conducting this new campaign is to increase this economic impact to our region. 

"All of us at ADCO are excited about this opportunity," said Lora Prill, Vice President of Marketing. "We love Columbia and are proud of it. We're thrilled to be a part of this important process to grow our community."