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ADCO creates "Famously Hot" campaign to promote Columbia tourism
08.12.08
An ADCO-created campaign for The Midlands Authority for Conventions, Sports & Tourism (MACST) was approved today by their Board. The campaign is designed to attract meetings and conventions, sports groups, and leisure visitors to Columbia by positioning the city as a vibrant, surprising and exceptional destination for conventions and meetings.
The campaign is built on Columbia's greatest assets—its happening nightlife, sizzling cuisine, fiery music and arts scene, and of course, heat. An eye-catching logo captures the city's essence: Columbia, SC. Famously Hot. The new campaign slogan will be used in all MACST communication vehicles that promote Columbia.
ADCO Vice President of Marketing, Lora Prill, led a team comprised of MACST staff, industry and community leaders, and individuals who market the Columbia area through a brand identity process from which the marketing campaign was developed.
"We're thrilled to be a part of this important process to grow our community," says Prill. "We believe the Famously Hot campaign will grab the attention of convention, meeting and sports event planners and spur them to check out our great city."
Ric Luber, president/CEO of MACST states, "Our goal in conducting this new campaign is to increase the economic impact of tourism to our region. We're confident that ADCO's Famously Hot campaign will carry the message that Columbia is here, and we're going to be a major player in the conventions, leisure and sports events industry. We are also going to aggressively attract the leisure travelers who, when they think of South Carolina, make a beeline to the coast. We're going to tell them – we're here and we're hot!"
For more information visit famouslyhot.com
The campaign is built on Columbia's greatest assets—its happening nightlife, sizzling cuisine, fiery music and arts scene, and of course, heat. An eye-catching logo captures the city's essence: Columbia, SC. Famously Hot. The new campaign slogan will be used in all MACST communication vehicles that promote Columbia.
ADCO Vice President of Marketing, Lora Prill, led a team comprised of MACST staff, industry and community leaders, and individuals who market the Columbia area through a brand identity process from which the marketing campaign was developed.
"We're thrilled to be a part of this important process to grow our community," says Prill. "We believe the Famously Hot campaign will grab the attention of convention, meeting and sports event planners and spur them to check out our great city."
Ric Luber, president/CEO of MACST states, "Our goal in conducting this new campaign is to increase the economic impact of tourism to our region. We're confident that ADCO's Famously Hot campaign will carry the message that Columbia is here, and we're going to be a major player in the conventions, leisure and sports events industry. We are also going to aggressively attract the leisure travelers who, when they think of South Carolina, make a beeline to the coast. We're going to tell them – we're here and we're hot!"
For more information visit famouslyhot.com