ADCO

Jessica Cook, Director of Internet Marketing at ADCO, was invited to speak before the Columbia East Rotary Club at their weekly lunch program on April 7, 2009.  Her twenty-minute talk focused on new media and how it's affecting and impacting businesses in Columbia.

During the program, Jessica gave club members tremendous insight into the nature of new media and how that nature, which is strikingly different from traditional media, is totally changing the marketing game.  Answering questions like, "What makes a good Website in a Web 2.0 world?" and defining terms like search engine optimization and social media—Jessica tackled today's most relevant new media issues.

"Marketing is changing, and businesses right here in the Midlands must change with it.  New media isn't the future anymore; it's the present.  It's now," said Jessica.  "My goal is to empower businesses to embrace new media tactics, from social networking to email marketing, to effectively accomplish their business objectives."