DOCTORS CARE BRANDING CAMPAIGN

Doctors Care had an established brand—that needed to be refreshed. We began by updating the logo, using clean and trustworthy colors that reflect the statewide company’s personality. Then we launched a multi-media brand awareness campaign with messages—Expertise you can trust; Doctors who work around your schedule; and Family Care, Urgent Care, Doctors Care—that communicated the Doctors Care brand to their target audiences—with excellent results.