ALLEN UNIVERSITY RECRUITING COLLATERAL

Allen University came to us needing a fresh look for their recruiting materials, which had grown outdated and inconsistent. To help Allen compete with other local universities while increasing admissions, we created a viewbook, brochure, and poster. As the cornerstone of their recruiting pieces, the viewbook had to communicate that Allen is a sophisticated, well-rounded school in the middle of a cosmopolitan city. It does so through a mix of illustration, photography, and typography that underscores the school’s unique style. The brochure, which showcases Allen’s many academic programs, and the poster also feature custom photography that allows prospective students to get a taste of the Allen experience. Within six months of the release of these new recruiting pieces, admissions at Allen increased by over 20%.