ADCO is excited to announce that Lawson Murrell has joined the team. Lawson has taken on the role of Marketing Communications Coordinator and is already settling in. He has a new title that reflects our evolving focus on integrated marketing strategies.
His position will have a slightly different emphasis on social media content calendaring and keyword marketing to engage target audiences and increase traffic and visibility for our clients, allowing us to build on our great past and take our work to the next level.
Lawson was born and raised in Charleston, SC along with his younger siblings, Emily and Ellis. He graduated from James Island Charter High School and earned an International Baccalaureate diploma after completing the IB program. He recently finished his studies at the University of South Carolina’s School of Journalism and Mass Communications. Lawson completed his honors thesis to finalize his South Carolina Honors College curriculum and graduated in May 2023.
Most of his time on campus was spent writing and serving as the sports section editor for The Daily Gamecock, USC’s student newspaper. He was also involved as a referee for intramural soccer and worked as an intern with The Gamecock Club, the University’s booster club, and Gamecock Central, an online publication covering USC sports.
In these various roles while he was in school Lawson experienced deadline-driven work environments, learned about social media content strategies and fine-tuned his writing and editing skills. While most of his media experience so far was sports-centered, he is excited to utilize his skills in new ways as he adapts to the advertising industry.
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