Some of the conversation at the start of this morning's traffic meeting was about the Super Bowl ads. I missed part of the exchange on account of going down the hall to get more coffee, but I also felt a bit left out since, well, I didn't see watch the... read more →
Feb
07
Feb
03
You may have heard that discount carrier Vision Airlines will soon offer flights out of Columbia to its home in the Destin, Florida, area. Yesterday, Bill Maloney, Vision's director of business development, introduced himself to local media. He didn't offer a lot of new details beyond what had been reported previously,... read more →
Jan
27
I keep hearing Chevy's tagline for promoting the new Volt on the radio: "It's more car than electric" And every time, I am deeply underwhelmed with GM's lack of enthusiasm for its new product. What ad wizard decided to say, in effect, "We know you don't want an electric car any... read more →
Jan
12
The smell of the shop is just as inviting, the coffee itself just as reliably rewarding. Yet, all is not well in Starbucks land. They're changing the logo. I didn't like the sound of that when I first saw the headline of the release a colleague had shared. Now that I've... read more →
Dec
23
We all know about Facebook as a social aid, but have you ever thought of it as a way to boost productivity in the workplace? Well, Forbes has: SAN FRANCISCO -- The productivity of today's workforce is under assault by the sheer volume of e-mail that is hurled at it... read more →
Dec
21
Ad this to our Christmas list... Teressa Iezzi's new book, The Idea Writers. This is from a review in today's Wall Street Journal: Gone are the days when a copywriter's job was to pen an ad tagline—"A Diamond Is Forever," say, or "The Ultimate Driving Machine"—that might be the subject... read more →
Dec
14
FOR IMMEDIATE RELEASE Contact: Lora Prill ADCO 1220 Pickens Street Columbia, SC 29201 Phone: 803.765.1133 ext 322 lora@adcoideas.com COLUMBIA, S.C. – Callison Tighe & Robinson has contributed $10,000 to Harvest Hope Food Bank, marking the second year in a row that the law firm has reached out during the holiday... read more →
Dec
13
Just in case you missed this in The State: We’re ‘Famously Hot’ — you’re not Any other cities out there thinking about stealing Columbia’s Famously Hot slogan can now officially forget it. The Midlands Authority for Conventions, Sports & Tourism has received a Certificate of Registration from the Patent and... read more →
Dec
02
ADCO had a table at the Columbia Regional Business Report’s “Legislative Lowdown” breakfast at Embassy Suites. It was a good table. Lanier and Brad were joined by Alan... read more →
Nov
30
Gotta hand it to the folks at GM. This ad, which I first saw during the Macy's Thanksgiving Day Parade, is a grabber. It works really well. The part that really pulled me in and kept me watching long enough to find out what it was about? The bit from... read more →
