Email Marketing? What is it?

While the holiday season may slow down for some people, for us it was slam-packed with clients wanting to send out a holiday message to their clients, customers and friends. Some opted for traditional cards to be sent in the mail while others chose a graphic video, but one thing was consistently paired with them: an email.

Does email marketing really help your website SEO?

The easy answer is, yes. No channel of a digital marketing strategy should exist in a vacuum. They are all connected in some way. Here are five ways to use email marketing to boost your website performance.

1. Drive traffic to your website.

   And not just any traffic,  — qualified traffic. This means that the people who are being sent to your website are more likely to make some sort of conversion after they arrive.

2. Improve on-site engagement.

   The longer visitors spend interacting with your site, clicking through to pages and learning more about you, the more likely they are to eventually convert. The more effective you become at driving your subscribers to content that is relevant to them, the better your search visibility becomes over time.

3. Help develop a more targeted content strategy.

   The more often you send emails to your clients, the more data and research you can measure. The more you know about how they are responding — whether to specific content or to a certain type of headline — the more refined your emails will become. This will increase your performance over time.

4. Turn high-performing emails into new site content.

   Similarly, if you notice that your clients or customers respond particularly well to something, you can turn that into new content for your website. We all know that “content is king” and one of the best ways to increase your SEO is to generate new content on a regular basis.

5. Encourage social shares.

   Even though Google has denied that social media shares are a direct ranking factor, increased social visibility can still boost your SEO. By getting your content in front of a targeted audience, you increase the chances each piece has to be shared.

If you want to learn more about SEO and website performance or email marketing, contact ADCO. We make ideas move.