When our mortgage client Resource Financial Services needed a clever way to promote their home loan closings on social media, we brainstormed until we came up with a key idea. Then, we created one. This oversized key is a favorite prop for Resource Financial’s mortgage bankers and employees. They use it when they close a loan, when they’re at an event or just fooling around in the office. We use it to turn up the volume in their social media posts. It’s an instant “like.”
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