Those whirling, flashing pinwheels out in front of ADCO may seem whimsical, but they serve a serious purpose.
We’re joining with our client Children’s Trust of South Carolina in taking a stand against child abuse:
April is Child Abuse Prevention Month. We estimate that child abuse and neglect costs South Carolina approximately $1 billion dollars annually, in direct and indirect expenses. We also know the devastating, long-term negative effects of child abuse can have on individuals.
In South Carolina, there were 11,321 children were confirmed as abused or neglected in 2011. Children younger than one year old were 12.4 percent of the cases. Children three and younger were 34 percent of the cases. Of all child abuse in South Carolina, 65.5 percent is from neglect….
A happy and uplifting symbol being used to draw attention from the problem of abuse and neglect to the solution of effective prevention. More than a million pinwheels have been displayed across the nation since April 2008 when Prevent Child Abuse America launched the campaign.
Chosen to represent an imagery of hope, safety, health and most importantly, happiness; the pinwheel signifies efforts to change the way our nation thinks about prevention. Children’s Trust of South Carolina aims to enhance statewide child abuse prevention efforts and provide visibility in your community through the Pinwheels for Prevention campaign.
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