Well, I don’t really know how to put my finger on it; I just found it lacking. As my wife said, if this is an indication of what the new season is going to be like, we’ve waited a long time for nothing good.
A writer for Advertising Age is much more specific in his objections:
I felt George’s pain in the opening scene of Sunday’s episode, however. Don Draper is at lunch with an Ad Age reporter, and our guy’s first line is: “Who is Don Draper?” Don doesn’t know what to say, so he asks how other people responded to such a question. “They say something cute,” our reporter says. “One creative director said he was a lion tamer.”
The Ad Age reporter is taking notes for his story in shorthand. He asks about a Glo-Coat ad that caused “a bit of a squeal,” then says he has enough for his story. “It’s only going to be a few hundred words. The picture may be bigger than the article.” At that point other members of the agency show up, including Roger Sterling, and when the reporter gets up to leave he turns his leg entirely around and explains he lost his real limb in Korea. When he departs, Sterling quips, “They’re so cheap they can’t afford a whole reporter.”
What’s wrong with this picture? No. 1, we never did interviews over lunch; No. 2, we didn’t take notes in shorthand; No. 3 we didn’t ask cute-ass questions; and No. 4, our pictures were never bigger than our stories.
OK, dude; lighten up. It’s a TV show. But yeah, it was lacking.
There was one part I liked. It was when Don Draper makes a pitch to unappreciative clients (or potential clients; I doubt that anything had been signed), and then gets so ticked off at them he storms out of the meeting. Then, when one of his associates follows him out to say something about trying to salvage the situation, Don essentially says Hell, no and marches back in to summarily throw the philistines out of the office.
My wife sort of went, “Whoa!” at such extreme behavior. Which was my cue to say, “That’s essentially what I do at ADCO. That’s my role.”
I can get away with stuff like that now. When I was at the paper, she could see what I did every morning. Now, I can be more mysterious.
— Brad Warthen
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