This time of year, football fans are getting pumped about the big game — while we marketing geeks look forward to the commercials tucked between the plays on the field, showcasing some of the nation’s finest creative efforts.
The one we’re most excited about seeing so far come from Toyota, which is celebrating Dads with its #OneBoldChoice campaign. Here’s some information about the campaign.
Our work with the South Carolina Center for Fathers and Families has taught us just how important such affirming messages can be.
Watch, and enjoy.
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