ADCO Blog - ADCO

Sep 05

Meet Lawson: Our new Marketing Communications Coordinator

ADCO is excited to announce that Lawson Murrell has joined the team. Lawson has taken on the role of Marketing Communications Coordinator and is already settling in. He has a new title that reflects our evolving focus on integrated marketing strategies. His position will have a slightly different emphasis on... read more →

September 5, 2024
ADCO, Communication

Jul 13

The Relic Room goes on the road to Richland Library!

The Relic Room is a client that keeps us pretty busy at ADCO -- even when the museum is temporarily closed to the general public. Since the start of 2024, Brad Warthen -- ADCO's resident history buff -- has been enjoying managing and expanding the museum's free public lectures on... read more →

July 13, 2024
Clients, Communication

Jul 10

ADCO announces newest partner Lauren McAlexander

We’re pleased to announce that Lauren McAlexander, ADCO’s Digital Marketing Strategist, has been made Partner. Lauren has been an integral part of ADCO since she joined in 2018 and looks at this step as an exciting new chapter of her story with us. She joins Creative Director and co-founder, Brian... read more →

July 10, 2024
ADCO, News

Jun 28

Social Media Engagement Now: How it’s changed and why it matters.

Social media platforms are always evolving. Since 2020, the way social media algorithms measure and reward content has changed in big ways. The ways we create content for socials has changed as well, with most creatives, agencies and social schedulers embracing AI. That means that in just a few short... read more →

June 28, 2024
Communication, Strategy, Technology

Apr 09

Helping spark new growth for our clients

Our long-time clients and friends know that ADCO has been growing in recent months. While the COVID-19 pandemic is far from over, we’ve emerged from the past four years with a new vision for our future. The pandemic changed the way we work, think, and collaborate with clients. It also... read more →

April 9, 2024
Strategy

Mar 07

Relic Room lecture goes national on C-SPAN

Exploring the stories of veterans and civilians is at the heart of programming in the South Carolina Confederate Relic Room and Military Museum. Typically, local history buffs and enthusiasts join the museum team in-person to spend their lunch hour listening to the unique perspectives of others. But we had a... read more →

March 7, 2024
ADCO, Clients, Media

Jul 28

Able SC helps ADCO learn how to reach EVERYBODY better

Are you able to read this blog post without difficulty? Was it easy to find? Can you follow the links easily? Great, because we wanted you to see this, and absorb it. But at ADCO, we want to reach everybody. And some people face obstacles that you don’t even think... read more →

July 28, 2023
ADCO, Communication

Jun 07

Lauren represents ADCO and the Midlands in St. Louis

Where in the world was Lauren McAlexander last week? Well, you may conclude that she was at McDonald’s, going by the vertical photo below and to the right (because you’re thinking that since it’s in portrait mode, you can’t see the other arch, which is off to the left). But... read more →

June 7, 2023
ADCO

Apr 03

Robinson Gray looks great, and BullStreet is really coming along

The denizens of ADCO had a treat last week -- we finally got over to client Robinson Gray's impressive new digs in the BullStreet District development. If you'll recall, the law firm moved there from the Vista at the end of August when their innovative new building, WestLawn, was completed.... read more →

April 3, 2023
ADCO, Clients, Community

Feb 27

What are the types of logos? An award-winning ad agency explains.

“Design is thinking made visual,” Saul Bass said. Logo branding and design are vital elements to a brand’s identity. But with so many types of logos, it can be hard to know the differences if you’re not in the industry. Collaborating with a designer is the best way to evaluate your... read more →

February 27, 2023
ADCO, Branding, Creative

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