Where in the world was Lauren McAlexander last week? Well, you may conclude that she was at McDonald’s, going by the vertical photo below and to the right (because you’re thinking that since it’s in portrait mode, you can’t see the other arch, which is off to the left).
But you’d be wrong. And not only because the arch isn’t golden. If you’d been paying attention to the American Advertising Federation’s (or “american advertising federation” as the logo says, in an apparent tribute to e.e. cummings) handy website, you’d know she was at ADMERICA, which is the American Advertising Federation’s annual conference, which met to “enhance enthusiasm for the advertising industry and the leadership skills of our grass roots network.” And that was in St. Louis, which is in Missouri, which is in America — kinda right in the middle of it, really.
There she represented ADCO with honor and distinction, and did the same for the AAF local chapter, AAF Midlands. Lauren, we’ll have you know, is the incoming vice president of said local chapter. You see Lauren with other folks from the Midlands chapter in the featured image above.
Awards were given out at this gathering and Lauren got to stand in the winners’ circle, because AAF Midlands did win not one, but four awards in its division: First place in Membership Development & Communications, first place in Programs, third place in club operations and third place in public service.
Those of us left behind bask in Lauren’s reflected glory.
But just to toot our own horn, ADCO did win at the local award level back in February: We received a Gold Addy for Elements of Advertising, Logo Design. We won it for the logo we did for The Nick. You may click here to admire it.
That’s not all that happened, of course, since the event went on like all week. There were, we are told, “exceptional speakers, workshops and industry insight designed to elevate each person’s personal and professional approach to excellence.”
Lauren says the national awards ceremony and gala were hosted by professional comedienne Loni Love. Was she funny? We don’t know. Ask Lauren. We were back here working. But you can watch a video of Ms. Love here, and judge for yourself.