Sharks, it was said, had a week devoted to him. But no more.
For fans of the Dos Equis spokesman, it’s sad — but somehow very, very interesting — news:
Nine years ago, Dos Equis was an all but unknown brand. Then the Heineken-owned Mexican beer launched a suave, self-assured campaign with a spokesman possessing those qualities and more.
In 2007, Dos Equis introduced us to the “Most Interesting Man in the World.”
The persona was a straightforward, whimsical one: an older, Spanish-accented man who did it all, and did it better than anyone else. His gray hair distinguished him; his perpetually arched left eyebrow gave him an air of exquisite discernment….
Dos Equis announced in a series of ads Wednesday that Jonathan Goldsmith, the 77-year-old actor who has represented the brand since the start of its Most Interesting Man campaign, will no longer appear in their familiar commercials.
In classic Dos Equis fashion, this change was revealed in videos showing Goldsmith departing for a “one-way mission” to Mars….
He will be missed.
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