Ragan’s PR Daily, aided by Twitter, has compiled Top Five lists of words and phrases most hated by PR professionals, as follows:
1. Spin
2. Unique
3. Guru
4. Synergy
5. Innovate1. Off the record
2. Return on investment
3. Let’s circle back
4. Low hanging fruit
5. Competitor was mentioned
I’ll add a couple of my own: “Impact” used as a verb, and “best practices.” At the end of the day (ow!), you use those, and you lose me.
How about you?
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