One strategy for maximizing eyes on ads has worn out its welcome. For us, anyway.
One of our highly skilled professionals at ADCO was momentarily distracted this morning with a pop-up come-on that it insisted was “just for you.” It led to a feature at Business Insider headlined, “13 Things Every Guy Should Take Out Of His Closet And Burn.” In spite of the unlucky number, our man clicked on it to find a post that began,
Since fall is here and that back-to-school feeling is in the air, it’s time for a wardrobe revamp.And that doesn’t just mean getting items that will keep your style fresh, that means getting rid of items that make your style crusty and tired.
Not sure what those items are, guys? We’re happy to help.
This is a list of items that no man should wear anymore. They have no place in your closet and in fact shouldn’t even be brought out for Halloween.
Unless you’re dressing like Kenny Powers, in which case live the night and then put it away. Forever….
No, our guy didn’t know who Kenny Powers was, either. We’re still not entirely sure. But that’s not our point. Our point is that below that intro, there was no list, despite the promises.
Instead, there was the inevitable link that said, Click here to see the kindling »
Yes, he was being invited to click once to get to item one, then click for a second page revealing item two, and so on. Thereby increasing the number of pages viewed at Business Insider, and theoretically the number of ads seen (although the ads in this instance didn’t change with every click, but don’t stop us with irrelevancies; we’re on an indignant roll).
We have had enough of being abused this way!
If you want us to engage with a list, show us the list — all of it, all at once, on the same page. Here’s an example of how someone who respects his readers presents a list.
Go, and do likewise. And don’t try manipulating us into wasting our time any more than we’re already wasting it.
Besides the list was bogus. We continue to insist that cargo pants are useful, as well as comfortable…