We’ve noted with pleasure all of the instances in recent years in which “Famously Hot” has been adopted, co-opted and embraced by Columbians, as well as folks from other parts (who were the actual target audience).
Seldom, however, have we received praise as direct as that in an editorial by Editor Ken Allen in the latest edition of Columbia Business Monthly. An excerpt:
One of the cleverest things city tourism officials have done was to finally embrace that image and turn it to our advantage. In 2008 the Midlands Authority for Conventions, Sports & Tourism, the Greater Columbia Chamber of Commerce, and the ADCO marketing firm adopted the slogans “Famously Hot” and “New Southern Hot Spot” to brand all things Columbia. In the five years the “Famously Hot” slogan has been in use, it has been attached to New Year celebrations, music festivals, foot races, career fairs, and countless other events….
It is that kind of creativity and problem solving we could use more of in Columbia….
And we stand by ready to provide it. Give us a call.