It’s been a very busy September for all of us at ADCO Interactive, so busy, in fact, that we have another site launch to tell you about.
We’ve launched the new and improved www.sowellgray.com.
And we’re proud to tell you that it is our flagship LawPartner site.
LawPartner is ADCO’s interactive product for law firms. It’s an online marketing solution that equips lawyers to communicate effectively online while helping to keep them in compliance with ethical standards.
The hallmark of the Sowell Gray site–and of any LawPartner site–is in its database-driven Attorney Profiles. Each attorney has a “space” on the site that is all theirs, almost like a mini site within the larger site (example: http://sowellgray.com/lawyers/10/). This page is entirely controlled via our content management system (CMS). The site administrator needs no technical knowledge to change the information that’s listed on the attorney pages.
Each attorney page is also linked with the Practice Areas pages of the site. When a practice area is added to the site through the CMS, it is automatically added to the list of Practice Areas on the CMS version of each attorney’s profile. When editing an attorney profile, the site administrator simply selects from the list of practice areas to specify that the attorney works in that area. By selecting the area from the list, that attorney shows up on the page for the Practice Area, and the link to the Practice Area shows up on that attorney’s page.
Additionally, the “Attorney News” on the right hand side of the profiles showcases news items that mention that specific attorney. When a news release is added to the site via the CMS, the site administrator simply selects from the list of attorneys, and in so doing, the release shows up on all selected attorney profiles.
To make life even easier for law firms, we’ve made the CMS automatically generate an email signature for each attorney, using the contact information that’s added to the site. From the CMS, a new attorney can be added to the site, and the site administrator can can download and install an email signature for him or her to use in Outlook. It’s quick and easy.
The functionality of the Sowell Gray site highlights the attorney-specific niche that ADCO has developed, and we’re thrilled to launch this site and show the world all the cutting-edge things we’re doing as a part of LawPartner.
Oh, by the way, thanks to the wonderful people at Sowell Gray for letting us work with them for so many years! You guys are awesome.