Art direction is an essential element to your marketing. Through their keen eye, an art director can turn a good photoshoot into an aspiring one. They are key in telling your story and in communicating it in the client’s voice.
The art director’s work starts way before the shoot. Through strategic planning, they make sure the look and feel of your brand is carefully crafted. Art direction helps ensure your brand is on-point and is the liaison between the visual team and the client.
In our over 30 years in business clients continually remark on how hands are we are when it comes to photoshoots for their business. It is our job to tell your story, and in order to do so, we need the photos to support that.
What an art director is thinking:
How are they standing?
Is the hair in place?
Are the colors right?
What’s the best angle for the shoot?
What would make this photo unique?
What’s in the shot?
What needs to be removed from the shoot?
What looks best on camera?
How’s the lighting?
Is this matching the client’s brand?
If you’ve ever been on set with us for a photoshoot, you’ve seen Brian making sure all of these small details aren’t missed!