This morning’s edition of Columbia Regional Business Report’s “Power Breakfast” series featured Mayor Steve Benjamin and developer Bob Hughes talking up Bull Street and baseball.
Hughes says the specifics of what will actually be there and how it will ultimately look will develop in an “organic” manner over the next couple of decades, and will largely be driven by market forces. But those who attended the breakfast still learned a lot about the project:
- Hughes talked the concept of “placemaking,” a concept that sounds a bit like the “third place” that Starbucks has always striven to be. He described it as a place where, if you arrange to meet someone there, you don’t mind if that person is late, “because there’s something to engage your mind.” In any case, we were invited to think of the Bull Street redevelopment, and I suppose the ballpark in particular, as an exercise in “placemaking.”
- The mayor again made his point that we have to stop thinking of ourselves as the “compromise… government town.” All the governmental entities that contribute to our local economy are great, he said, but they don’t pay property taxes. He thinks the city needs to be known to the private sector as a place that “aggressively seeks your capital and treats it well while it’s here.”
- Benjamin observed that increasingly, people don’t move to a city because they found a job there; they move to a place where they want to live, and seek employment opportunities in that place. This development is about creating that kind of place. Hughes spoke of our local institutions of higher education as places that will crank out residents for Bull Street: “You’re graduating each year more people for this development.”
- The ballpark was repeatedly touted as a necessary spark to draw the rest of the kind of development that will be needed for the project to succeed. Not having it, in the minds of potential investors/developers, would have been a deal-breaker, Hughes asserted. Now that it’s a done deal, everything can proceed.
- Hughes invites people who want to be part of the development to “Bring me something you want to build.” That’s because “We cannot do Bull Street by ourselves;” the billion-dollar investment would be too much. He’s seeking “a diversified team of developers.”
- He said more and more such developers are interested, even enthusiastic: At recent development gatherings across the country, the questions his team gets from potential developers have changed in a positive direction, going from “Why would I want to go to Columbia?” to “How big can my sign be?” and “When will the first pitch” be thrown in the ballpark.
- But for the moment, he’s only interested in development that fits the architectural concept of the place. The buildings — whether apartments, attached single-family homes, or commercial — will be three-to-four stories tall. Anything taller than that would obscure “the dome” (the cupola atop the Babcock Building) , and anything less doesn’t fit the concept. “If you’re not three stories tall, we’re glad to talk to you, but we’re not going to be interested in the beginning.”
- When is “the beginning?” The plan is to start “moving dirt” this summer, and work will start on the ballpark in the early fall. We’ll see the first residents in August 2015, and “hotel, retail and baseball” up and running in April 2016.
- How long will it take to complete the development? Hughes said, “I want it not to take 20 years,” and reckons that “We’re a great success if it takes 14 or 15.”
- Hughes noted with regard to the $31 million in publicly-funded infrastructure, “It takes me 20 years to get that.” Benjamin added, “20 years, and benchmarks that have to be met along the way.
- “This project’s going to be judged by its success,” Benjamin asserted. In response to a question about opposition, he said, “I talk with people every day who are very excited.” He spoke of touring Charleston with Joe Riley, “the dean of mayors in the United States,” who spoke of building things that have “a permanent impact on a city.” Benjamin added, “In 50 years, no one will remember what the unemployment rate was,” or the crime rate. Or, he hopes, how acrimonious was the debate over Bull Street. He believes its success will wash all that away.