Wesley Donehue’s political tech outfit, which has helped campaigns across the country, is making a change, it announced today:
Top SC political internet firm rebrands as Push DigitalColumbia, SC – January 24, 2013 – Wesley Donehue, founder and CEO of leading political tech firm Donehue Direct, announced today the rebranding of his firm to Push Digital.The new Push Digital will continue its nationally recognized work in website and application development, mobile marketing, online advertising and targeting, fundraising, brand management, and social media. Push is also reemphasizing its commitment to data collection, management and analytics, something that Donehue has working toward for several years.“Four years ago when I was asked what the next big tech trend was, I said ‘data,’ and a lot of people rolled their eyes,” Donehue said. “Too many people think data is boring and it isn’t sexy, but we all saw firsthand the results of a data-driven campaign this year in the presidential race. Our goal, quite simply, is to be second to none when it comes to data, and that’s something that will mean big dividends to our clients in terms of their ability to target their message and raise cash.”Push is one of the few political Internet firms that has run campaigns from top to bottom. Its team has been involved from the state legislative level all the way up to the presidential, as well as numerous marketing campaigns for state parties, issue groups and nonprofit organizations. The team has had broad experience running the political, finance, and communications operations.Push Senior Vice President Joel Sawyer noted that too often, those branches of the campaigns are “siloed” from one another, and not integrated with regard to technology.“Part of our new mission with Push is to give clients the tools they need to integrate tech into all aspects of a campaign, and more importantly, making sure all the data integrates,” Sawyer said. “We live in a world where the internet is completely pervasive in our lives, yet too many campaigns out there are run on a model from two decades ago.”In addition to its political business, Push will continue its work with non-profits and issue advocacy groups. Push will maintain its office presence in both Columbia, South Carolina and San Francisco, California.Learn more at www.pushdigital.comFollow us on twitter: @pushdigitalinc
“Politics is always going to be our bread and butter,” Joel Sawyer told us this afternoon. But the kind of increasingly sophisticated data mining that the firm does can “apply to any persuasive endeavor.”
In the past, he said, many campaigns have had volunteers who are willing to wave a sign on a street corner on the one hand, and people who give $10 or $15 on the other — often missing that a sign-waver could well be a donor, and vice versa. What Push Digital will do is pull all of a campaign’s data together and make it work in ways it hasn’t in the past.
Check out Pinterest for a look at the newly-renamed firm’s portfolio.
Good luck to Push Digital!