Copyright infringement. We hear about it, we use the term, we know what it is, but is it real? How do you even get in trouble? And how much trouble can you actually get in?
The answer to that it, plenty. If you don’t know and respect copyright infringement laws, you could find yourself in a fix. In the United States, willful copyright infringement carries a maximum penalty of $150,000 per instance. So don’t take chances.
When hiring an agency to manage your website, write blogs for you and post to social media, you want someone you can trust. Someone with experience who knows the ins and outs of copyright infringement in the digital age.
At ADCO, we hold ourselves to a very high ethical and moral standard. We have a procedure in place for buying and reusing images and never stray from it. We don’t even walk the line. We’ve been doing this for a while, and we know what to look out for and what rules to follow.