At ADCO, we love e-mail marketing for many reasons — it’s measurable; it’s cost-effective; and it can be extremely timely and relevant. In short, we think it rocks. And apparently, we’re not the only ones who think so.
A recent shop.org study revealed that 30% of retailers are spending less than originally planned on their Web businesses overall, but only 4% of retailers said budget cuts are affecting e-mail marketing. So even in the midst of a shaky, scary economy, marketers clearly see the value in e-mail marketing.