On Monday, the Riley Institute’s Diversity Leaders Initiative class in Charleston contemplated the above, short-lived, Intel print ad. The class is filled with experienced South Carolinians who have seen a lot, but their minds were fairly boggled by this.
See if you can find, without Googling the controversy, how many ways the ad is racially offensive.
No, there’s no right answer, but ADCO’s Brad Warthen, a participant in the class, came up with three. With more time, perhaps he’d have come with more.
Intel withdrew the ad — which appeared in a Dell catalog — and apologized. Not surprising. What is surprising is that this thing ever actually found its way into print.