This is certainly just coincidence, but as the struggle between Alan Wilson and David Pascoe has been in the news, we keep running into Bobby Harrell on Twitter. You know, the former speaker of the S.C. House of Representatives, who was brought down by the investigations headed by Wilson and Pascoe.
There he is, popping up with some frequency, still using the @SpeakerHarrell handle, even though the content is purely business, and “Speaker” is something he will never be again.
It has seemed to us that this started just as the ongoing legislative investigation hit the front pages again, but his re-emergence on social media predates that a bit.
Harrell was absent from Twitter from 10 Sep 2014 to 14 Apr 2015, and after that Tweeted infrequently and with no apparent aim for several months — two Tweets in April, one in May, none again until September. But in December he launched his campaign, Tweeting 32 times, then 43 times in January and 43 again in February, rising to 45 in March.
The content ranges from the blandly seasonal…
— Bobby Harrell (@SpeakerHarrell) March 17, 2016
… to the kind of content meant to position himself and his company as authoritative on insurance-related matters:
When purchasing home insurance, ask your agent about the differences between actual cash value and replacement cost value.
— Bobby Harrell (@SpeakerHarrell) March 24, 2016
And no, we haven’t seen him weigh in on politics even once.
It’s interesting that he decided to use his own feed, his own identity, to promote the business — as opposed to having an employee Tweet via a feed branded more directly with the name of the business (which is the approach he takes on the Facebook page). Apparently, he’s decided the value of his name recognition outweighs other considerations….