First, unlike more typical folks here in the eighth-laziest state in the nation, I don’t watch all that much TV. When I turn the box on, it’s usually to watch a DVD (0ften of TV shows, but is that the same as “watching TV”? I don’t know). And when I actually do surf the broadcast and cable offerings, I have a very itchy finger on the channel-changer, and commercials are occasions for launching another circuit of my options.
So when I actually see an ad that makes me stop and watch it, and want to watch it again, and call family members in to see it — that’s a rare occasion.
There are currently two such ads on the tube these days. One is above, and the other below. Hats off to the ad geniuses who made these; every detail is perfect. I particularly love the conceit of making the Abe Lincoln clip old and scratchy, sort of stretching the facts of history to pretend moving pictures were available in the days of Matthew Brady.
But the Russian mafioso and his miniature giraffe — that’s also to bust a gut over. Who dreamed that up. Who thought of the giraffe, or his goofy paroxyms of joy as he smooches it? It’s so riveting you almost don’t notice the babes next to him, which is amazing.
So hats off to the agencies that I THINK are responsible for these gems: the Martin Agency for the Honest Abe (those guys are awesome — whoever heard of so many totally separate, memorable, highly creative campaigns going on for one client at the same time? And they keep it up year after year), and Grey Advertising for the “Opulence — I has it” advert.
Good stuff, folks. As an aspiring ad man, I will try to emulate your brilliance.
— Brad Warthen