We enjoyed this item over at CNNMoney:
McDonald’s tweeted a photo of the new Happy Meal mascot, saying: “Say hello to our newest friend, Happy!”
But within hours, the new square-faced red and yellow mascot with big white teeth was scaring away people on Twitter and had become the butt of jokes.
@DrZombield said: THAT! Is scary!@CraigGrannell warned: “HE WILL EAT YOU ALIVE! RUN!”
@Naive_Steve came up with his own tag-line: “Happy”, “It’s the meal that eats you.”
Wow, talk about tone deaf. Even the wording of the Tweet was scary. Say hello to our newest friend? They should have gotten Al Pacino to deliver that line.
But you have to hand it to McDonald’s for the way they rolled with it. Operating on a variant of the classic principle that no press is bad press, they’ve had fun with the uproar: