Snow in South Carolina is a rarity so this past weekend, when our local weathermen announced we had a good chance for snow, excitement was in the air. Grocery stores were packed with people buying the usual milk, eggs, and bread; gas stations were bustling with people filling up, just in case; and the chatter about how many inches we might get was constant.
In the end, Columbia didn’t really see snow, but those of us at ADCO saw something else–the way social media has become interwoven into our lives. Here are just a few examples of people using social media to communicate with one another about our impending inclement weather:
One of our popular local news stations hosted a live “chat blog” on their home page. Viewers could submit questions and updates on whether they were seeing snow, and both anchors and meteorologists answered questions and chatted with viewers.
Facebook and Twitter were alive with personal speculations on whether or not we’d have snow. Friends living outside of the Midlands who did receive a good bit of snow were all posting photos of their snow-covered backyards and the snowmen they had built.
Local online message boards were filled with people betting on school closings and commenting on what some saw as the silliness of our residents as we prepared for a big snow storm.
Bloggers from around the Midlands were excitedly blogging about their plans for the snow and their secret hopes that their offices might close for the day.
What’s the moral of this story? If you’ve ever thought that no one in Columbia uses social media, think again. Look around. The snow brought out all the online media enthusiasts, bloggers, and social networkers!
How many of you utilized a social media outlet to learn about the weather? How many of you communicated your thoughts on the possibility of snow to your favorite social network or blog? We certainly did. Did you?