Did you know that firms with four letter names (like ADCO) are 29% more likely to be successful than companies with fewer or more letters?
That’s actually not a real statistic. I made it up to make a point: numbers are a powerful way to grab attention and add credibility to your claim.
In fact, I just received an email from the Direct Marketing Association with the following quick fact: “Using numbers and statistics to support your claims improves response by an average of 32.9%”
That’s 100% true.