The Wall Street Journal today shared some unpleasant news about Google+:
But those numbers mask what’s really going on at Google+.
It turns out Google+ is a virtual ghost town compared with the site of rival Facebook Inc., which is preparing for a massive initial public offering. New data from research firm comScore Inc. shows that Google+ users are signing up—but then not doing much there.
Visitors using personal computers spent an average of about three minutes a month on Google+ between September and January, versus six to seven hours on Facebook each month over the same period, according to comScore, which didn’t have data on mobile usage…
The Journal also found that “Google+ is even less popular than MySpace. Analysts say that’s partly because Google made key mistakes in building (its) social networking site, Sarah Morgan reports on digits.”