This post is about one thing — the fact that that headline struck me as funny. I got it from the above video, done by an Air Force pilot (a guy who you would expect would be used to noise) who is really fed up with noisy chip bags:
Frito-Lay makes a lot of noise marketing its Sun Chips snacks as “green.” They are cooked with steam from solar energy, the message goes.But its latest effort—making the bags out of biodegradable plant material instead of plastic—is creating a different kind of racket. Chip eaters are griping about the loud crackling sounds the new bag makes. Some have compared it to a “revving motorcycle” and “glass breaking.”It is louder than “the cockpit of my jet,” said J. Scot Heathman, an Air Force pilot, in a video probing the issue that he posted on his blog under the headline “Potato Chip Technology That Destroys Your Hearing.” Mr. Heathman tested the loudness using a RadioShack sound meter. He squeezed the bag and recorded a 95 decibel level. A bag of Tostitos Scoops chips (another Frito-Lay brand, in bags made from plastic) measured 77….
I haven’t checked them out, but those must be some noisy chip bags. And as a guy who is hypersensitive to that kind of noise — it can drive me up the wall — I don’t think I ever DO want to check them out. Part of what amuses me about this story is the notion that there are people out there — such as the guy who made that video — who get more worked up about such noise than I do.
— Brad Warthen