Today is June 12, 2009, and here at ADCO, we’re celebrating the birth (or, more accurately, the opening) of The NEW Baby Place at Park Ridge Hospital.
The Baby Place is a newly renovated and expanded facility at Park Ridge Hospital in Western North Carolina, and we’re celebrating its opening today because we’ve had the pleasure of working with the hospital on a marketing campaign to announce the new and improved birthing center.
The campaign, which was pulled together in just a few months, includes print and online ads, billboards, a television spot, and a new Website. The concept behind the campaign–“We’re delivering”–highlights all of the unique amenities of The Baby Place.
Perhaps the most exciting part of this campaign is the Website because it will live on long after the ads have stopped running and the billboards have come down. For the new / social media component part of the campaign, we didn’t just create a Website; we created an online community. The Website features a blog where doctors, nurses, and other staff members at The Baby Place will be sharing their knowledge and experiences as well as forums where visitors can share stories and have discussions online. Visitors to the site can also read about The Baby Place, sign up for a tour, and purchase items for the online baby boutique (coming soon).
We’ve really enjoyed working with The Baby Place, and we’re thrilled now to share our work with you.
Watch the television spot: