Over the weekend, The New York Times took a look at the current discussion over what to do with Columbia’s homeless population.
We weren’t looking for it, but there it was — a mention of the brand ADCO crafted for the Midlands Authority for Conventions, Sports and Tourism:
In Columbia, which has branded itself “the new Southern hot spot,” residents say the city’s time has come.
They point to plans for the 181-acre campus that once housed the state’s mental hospital and will, over the next two decades, become a mixed-use development with an annual economic impact of more than $1 billion. Speculation is rampant that a minor-league baseball team will relocate to Columbia. Less flashy projects also abound, including the conversion of a vacant office building into housing for University of South Carolina students, some of the more than 780,000 people who live in the metropolitan area…
When a brand starts cropping up in hard news stories, you know it has arrived.