Remember the “Trivago Guy,” previously described thusly?
Just look at this guy…. The eyes are beseeching but confidently steady. The clothes have been woken up in. The man is seedily creased, grayly stubbled, distractingly beltless. He may be looking for a hotel after coming home at 3 a.m. to find that his wife changed the locks.
Well, he’s gotten a makeover, according to CNN. Sorta. Kinda. He’s still no traditional pitchman. No one would mistake him for Ward Cleaver. But he’s gotten some new clothes, and a new haircut, and look a little more intentionally put-together:
“Trivago was listening!” the company trumpeted in a news release.
The company sponsored a contest to give Williams a style makeover. The winner was Aaron Marino, an Atlanta-based style consultant (PDF) who not only got to reshape Williams’ image, he received a five-day trip to Berlin to watch the new spot get shot. (Hey, Trivago is a travel website.)
Opinions on Twitter were mostly favorable …
See what you think…