A blog over at The New York Times notes that making decisions on the basis of what's trending on Twitter can sometimes miss what's actually happening: The greatest challenge of Big Data — especially social media — is separating the signal from all the noise. A study by the Pew Research Center, for example,... read more →
Feb
28
Feb
24
Russia may have won the final medal count in Sochi, but ADCO dominated the 2014 American Advertising Federation of the Midlands Awards gala Saturday night. Go see the list: three golds, six silvers and one "Best of." As follows: Best of Interactive – ADCO, Richland Library Online Annual Report Gold ADDY... read more →
Feb
06
This past football season, TD Bank, America's Most Convenient Bank, was giving back to the SC Center for Fathers and Families (an ADCO client) through the TD Bank Touchdowns program. With every touchdown the Gamecocks scored, TD Bank would make a contribution to the center to assist with its mission... read more →
Feb
03
According to the buzz, this was a kinder, gentler year for Super Bowl commercials. The buzz is right. The ads were less sexy, less edgy, more warm and mushy. Also according to the buzz, the best of the lot (or one of the best) was the Budweiser ad with the... read more →
Jan
17
Which were your favorite commercials from the 2013 Super Bowl? That's easy. The tougher question is, Which ones worked? "Worked" defined as actually having helped sell the product, that is. Communicus conducted a longitudinal study to find the answer to that question: Some surprising findings emerged. For instance, many pundits... read more →
Jan
13
ADCO, a full-service marketing, design and interactive media firm, is pleased to announce its strategic partnership with new digital design firm, Elephant Ear Design. Founded by web developer Steven Walters, Elephant Ear Design is dedicated to creating beautiful web applications, responsive mobile sites, CMS and ecommerce solutions for clients large... read more →
Jan
10
ADCO is pleased to announce the addition of Nancy Atkinson in the role of senior strategist / writer. A veteran of the advertising industry, Nancy brings extensive experience in creative direction, client and community relations and strategic planning to her new position at ADCO. “Nancy has worked with us for... read more →
Jan
08
No, wait a sec... Important new annual list is first to tell us which words most PR professionals overuse. There; that's better. SHIFT Communications studied 62,768 press releases published in 2013 to find the 50 most overused words in press releases for 2013, which they describe as "tired words that are overused, have lost their meaning,... read more →
Dec
31
This morning, at the junction of Sunset Boulevard and Meeting Street, just before the Gervais Street bridge, we thought we spied a speed trap. Then, we noticed the sign, and the cab. May you and all of yours have a good, safe time tonight. Maybe we'll see you at the... read more →
Dec
31
Just started following a brand-new Twitter feed, @ViewingHistory. It's less than a day old, and only has eight Tweets so far. But we like what we see. The above picture is captioned, "Soviet paratrooper over Leningrad (Date Unknown)." It seems appropriate that this photo be accompanied by the Soviet national anthem, which... read more →