Here's some advice from Chas Edwards of Luminate, via All Things D: One, feeds move faster than print magazines, so you need to tell your story in a series of frequent episodes, anecdotes and updates — not the grand gestures of Ogilvy or Draper. Photos are the currency of social... read more →
Mar
25
Mar
11
As you know, ADCO did Richland Library's recent rebrand, which won the Gold ADDY for best campaign of the year. Well, the new look continues to unfold. New signage went up at the entrances to the main library just last week. Check it out. And then be sure to go... read more →
Mar
07
The lovely Catherine Bell -- the actress, known for "JAG" and "Army Wives," who lives in Charleston -- brings our attention to the following wisdom today, via Twitter: She said that today, she particularly liked number 25.
Mar
04
We've become accustomed to the way political campaigns use Twitter and Facebook. This seemed like a new development today, though: A political advocacy position being set out on LinkedIn, which we think of as the gray, buttoned-down, business-only social medium. But it was probably inevitable; where there's a medium, there's... read more →
Mar
01
AMC alone would practically give me half of what I'd want. The WSJ says we may be moving in that direction: What happens when the "bundle" begins to unravel? The question is taking on intense importance for the cable-TV business, which for decades has forced customers to subscribe to groups, or bundles,... read more →
Feb
25
With the experience still painfully fresh, some will no doubt regard the decision to let Seth Macfarlane host the 2013 Academy Awards show as the worst Oscar call of all time. But as Charlie McCollum of The San Jose Mercury News reminds us, the Oscars have produced plenty of cringe-worthy... read more →
Feb
22
Thursday night, Mayor Steve Benjamin welcomed book lovers to Richland Library for a community discussion of A.J. Mayhew's novel, The Dry Grass of August. Mayhew's book is this year's selection for the mayor's One Book, One Columbia program, which encourages everyone in the city to share the enjoyment of reading... read more →
Feb
22
If you're not sleeping in Saturday morning, you might want to listen to Weekend Edition on NPR. ADCO's Brad Warthen taped an interview over at S.C. ETV Radio with Don Gonyea this morning about the 1st Congressional District special election. That is, it was sort of about the 1st Congressional... read more →
Feb
20
Remember the new identity campaign we rolled out in partnership with Richland Library at the end of 2012? Well, we're proud to announce that that work yielded us two silver ADDYs at the annual awards program for local ad agencies, under the auspices of the American Advertising Federation of the... read more →
Feb
15
This week, our own Brad Warthen received the above notice via email, and wondered what to make of it. We suspected it had something to do with his 1,134 connections. In any case, if you received a similar notice, and more to the point, if you're one of the 190... read more →