As with automotive companies clustering around BMW in the Upstate, we're starting to see more aerospace growth between here and Charleston: Aerospace company lands in Orangeburg County Aerostructures North America will open a new aerospace components assembly facility in the 150,000-square-foot Miller Valentine speculative building, located at 348 Millennium Drive,... read more →
Nov
22
Nov
15
Sure, it's necessary to let potential customers know something about you, which is why we have "About Us" pages. But how much do you need to dwell on yourself? Adam Kreitman at The Daily Egg recommends being more focused on what the customer wants and needs from you. To accomplish... read more →
Nov
15
On Monday, the Riley Institute's Diversity Leaders Initiative class in Charleston contemplated the above, short-lived, Intel print ad. The class is filled with experienced South Carolinians who have seen a lot, but their minds were fairly boggled by this. See if you can find, without Googling the controversy, how many... read more →
Nov
11
We liked this autorespond message that a guy named Josh Kopelman left for his customers while on vacation, according to Ragan's PR Daily: “I am currently out of the office on vacation. I know I’m supposed to say that I’ll have limited access to email and won’t be able to... read more →
Nov
02
Wow! We knew Mary Pat Baldauf, sustainability facilitator for the city of Columbia, was smaller than she used to be (here's where she blogs about her successful reducing campaign), but this is taking things to extremes. OK -- truth be told, it's the recycling bin that's out of proportion here.... read more →
Jul
20
On this clip, you hear the very first thing Cameron Runyan said Wednesday after Columbia Mayor Steve Benjamin endorsed him for the at-large seat on city council in the April 2012 election.
Jul
12
Brought to our attention by the Center for Media Research: Email Delivery Up, Open Down According to the Harte-Hanks Postfuture Index 2009-2010, email open rates declined to an average of 17% last year, down from 26% in 2009. The report examined metrics for over 2.8 billion email messages sent by... read more →
May
31
EngenuitySC just drew our attention to this, from a forward-looking Brit publication: Columbia Named a Top "City of the Future" fDi Magazine, a London-based publication for foreign investors, has named Columbia, SC to its "American Cities of the Future" 2011-12 rankings. Columbia made the top ten lists for both "Small Cities of... read more →
May
27
Our new friends at Amazon have checked to see which cities in the U.S. are the best-read. And we made the top 20! So congratulations to all of you bookworms for making us look good. Oh, and hey, Atlanta -- not to mention Charleston or Greenville or Charlotte, which are nowhere... read more →
May
24
Check out this hilarious depiction of a traditional agency trying to put out its first Tweet. If you've worked at an agency -- any agency other than this one, of course -- this may seem familiar. By the way, that account now has a grand total of 10 Tweets. All... read more →
