If you're searching for the scoop on Columbia, SC: Famously Hot, look no further. Here are the answers to some frequently asked questions. Question. Who is The Midlands Authority for Conventions, Sports & Tourism (MACST)? Answer. MACST is the parent organization of the Columbia Convention & Visitors Bureau, the Columbia... read more →
Aug
12
Aug
12
You've been waiting for months to know what would replace "Where Friendliness Flows," and we're proud to announce that your wait is finally over. The new campaign for the Midlands Authority for Conventions, Sports, and Tourism (MACST) is...drum roll please... This campaign theme--Famously Hot--will be incorporated into all of the... read more →
Aug
03
I just read a great article by Jean Pascal Mathieu in this month's OMMA magazine. Titled, "Ads Are on the Run," it discusses how consumers deal with advertising. Mathieu asserts, "Here's the new reality: Consumers deal with the media onslaught in one of two ways. One, they're simply tuning out... read more →
Jul
25
Did you know that firms with four letter names (like ADCO) are 29% more likely to be successful than companies with fewer or more letters? That's actually not a real statistic. I made it up to make a point: numbers are a powerful way to grab attention and add credibility... read more →
Jul
18
A couple of nuggets of knowledge about SPAM from the Director of Internet Marketing (aka, the Queen of Email; aka, the Fighter of SPAM). 1. When you view an email in your preview window of Outlook, Apple Mail, or another mail reader, you're opening the email--at least in the mind... read more →
Jul
16
This month, Real Simple magazine has a a list of a words to add to your vocabulary from "The Daily Candy Lexicon: Words That Don't Exist but Should." At ADCO, we're all about words so we thought we should share some of our favorite "not really words." But keep in... read more →
Jul
08
All of us at ADCO are proud to announce the launch of the Carolina Alumni Association's new website. Check it out here. Although we didn't program or develop the site, we partnered with the company and the developer to design the new look. Our design ensures brand consistency, user-friendly navigation... read more →
Jun
24
If you think that having a presence online (in the interactive world we now call web 2.0) only connects you with youngsters, think again. 42% of consumers over 50 are going online DAILY to read the news and (take a deep breath; you may not believe this) to interact with... read more →
Jun
20
For me, an unexpected result of the AIGA Leadership Retreat in Omaha has been a new addiction to social networking, more specifically, to "facebook." Before the retreat, I was slow to social networking. My friends had to build a "myspace" profile for me because I thought I was too old!... read more →