“Design is thinking made visual,” Saul Bass said. Logo branding and design are vital elements to a brand’s identity. But with so many types of logos, it can be hard to... read more →
You had me at hellovetica. Fonts. There are so many of them, which allows us to express ourselves in different ways. We've all been there. Trying to create a project... read more →
It's not exactly the use that we anticipated when ADCO helped Columbia come up with its "Famously Hot" identity, but it's yet another example of how ubiquitous it has become.... read more →
You might think athletics programs such as football, basketball and baseball are the only programs at the University of South Carolina that work hard to aggressively recruit players. Well, if... read more →
You've seen it in The State. You've read more about it in Free Times. And now, it won't be long. Very soon, The Root Cellar will open in Lexington in... read more →
We continue to enjoy the many ways local folks adopt and adapt the Famously Hot brand we created for the Midlands Authority for Conventions. Sports & Tourism. This week, we... read more →
Forget the lowly jock strap, or the cup you wore as a catcher in Little League. "Nutty Buddy" says its high-tech device (which you can purchase from our client, Todd... read more →
Have you seen this? American currency has long held claim to being the only thing found in bars that boasts the phrase “E Pluribus Unum.” This summer, Budweiser wants to... read more →
In the brave new world of social media, some pretty big brands -- that in the past would have spent months deciding how to present themselves -- sometimes make hasty... read more →
This is certainly just coincidence, but as the struggle between Alan Wilson and David Pascoe has been in the news, we keep running into Bobby Harrell on Twitter. You know, the former... read more →
