in the loop

  • May12

    e-mail marketing gets high marks in recession

    At ADCO, we love e-mail marketing for many reasons — it’s measurable; it’s cost-effective; and it can be extremely timely and relevant. In short, we think it rocks. And apparently, we’re not the only ones who think so.

    A recent shop.org study revealed that 30% of retailers are spending less than originally planned on their Web businesses overall, but only 4% of retailers said budget cuts are affecting e-mail marketing. So even in the midst of a shaky, scary economy, marketers clearly see the value in e-mail marketing.

    posted by claire at 5:23 PM | 0 Comments

  • Apr20

    two great events on one busy night

    When Thursday, April 23, comes around, you’re going to have a tough decision to make. Should you attend the third meeting of Social Media Club Columbia, or should you attend the Web Design Panel hosted by AIGA South Carolina? The choice is yours, and yes, we know we’re leaving you with an almost impossible decision. Sorry ’bout that.

    Here are the facts on both awesome events.

    Social Media Club Columbia: April Meeting
    Whether you’re a social media power user or new to the concept, make sure you join Social Media Club Columbia on Thursday, April 23, when we’ll have special guest speaker, Matthew Ipsan, Vice President of Interactive Media with The State.

    We’ll also continue our series, Social Media 101, with “Facebook’s Impact on Marketing Your Business” — Real Talk with Jessica Cook, Director of Internet Marketing at ADCO.

    What questions do YOU have for Matthew and Jessica? Join us Thursday at The State for answers!

    Social Media Club Columbia
    Thursday, April 23, 2009
    6:00 - 7:30 p.m.
    The State
    1401 Shop Road
    Columbia, SC 29201

    For more information about Social Media Club Columbia and this event, visit the SMC Columbia Website.

    AIGA South Carolina: Web Design Panel
    Join several South Carolina Web design professionals on Thursday, April 23, as they discuss how they got into Web design, what it takes to make it in the industry, tools of the trade, some of the current trends affecting the industry, and what the future may hold. Moderated discussion with Q&A to follow.

    Panelists Include:
    Jay Barry & Gene Crawford, Period Three (Columbia)
    Jason Beaird, Ken Seals, & Greg Lunn, Cyberwoven (Columbia)
    Matthew Smith, Squared Eye (Greenville)
    James Leslie Miller, Freelance Web Designer & Vice President of AIGA SC (Columbia)

    Moderated By:
    Bob Wertz, Blue Cross and Blue Shield of South Carolina & former President of AIGA SC

    Web Design Panel
    Thursday, April 23, 2009
    6:30pm - 8:00pm
    USC, McMaster, Room 214
    Corner of Pickens & Senate
    Columbia, SC 29201

    For more information about AIGA SC and this event, visit the AIGA SC website.

    posted by jessica at 11:13 AM | 0 Comments

  • Apr01

    social media club columbia

    ADCO is full of movers and shakers. In fact, many of our fabulous team members are involved in organizations throughout the community. You’ve heard of our involvement in AIGA, JDRF, AAF, and CHPRMS, but the list doesn’t end there.

    The newest addition to our ever-growing list is Social Media Club Columbia (SMCC), and we’re thrilled to be a part of this great group of people.

    Social Media Club is organized for the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media. Learn more about Social Media Club Columbia at smccolumbia.com.

    Our local chapter of Social Media Club launched in February, and the group held its first official meeting last night. The turn-out was excellent, and the discussion insightful!

    To begin the evening, our very own Jessica Cook, Director of Internet Marketing and member of the SMCC steering committee, gave a brief “in plain English” introduction to Twitter, answering questions like:  What is Twitter? What makes it so special? How do people use it?

    Her opening talk quickly sparked discussion that was all about Twitter. Clearly, that’s the form of social media that gets people chatting. Questions came from all around the room, and the panel of social media users (members of the SMCC Steering Committee, including Jessica) fielded them, sharing knowledge, tips, tricks, and general thoughts on all things Twitter, from search to etiquette. It was quite a discussion! A full wrap-up of the March meeting is available at smccolumbia.com. For those of you who want a brief introduction to Twitter from Jessica, visit MidlandsBiz.com.

    All of us are looking forward to next month’s SMCC meeting, on Thursday, April 23, from 6-7:30 p.m. Mark your calendars now, and stay tuned for more information.

    Join the SMCC Facebook group.

    Follow SMCC on Twitter.

    posted by lora at 9:11 AM | 0 Comments

  • Mar26

    tips for using social media

    Jessica wraps up her five article series on the impact and use of social media with her final article, available here. This last installment offers seven tips for how to effectively engage with social media that every business person should know.

    Special thanks go to the fine folks at MidlandsBiz.com who saw the value in Jessica’s articles and helped us share them with the community. You guys are awesome!

    posted by brian at 11:30 AM | 1 Comment

  • Mar25

    undoing that dirty email you accidentally just sent to your mother-in-law

    It will save jobs. It will save families. It may even save your life. And it’s here now, thanks to Google.

    Introducing… “undo send”…

    Learn more here.

    posted by lora at 5:22 PM | 0 Comments

  • Mar19

    are you twitter dumb?

    The world is all a-flutter with talk of Twitter. If you need a quick introduction to the social network that’s making major headlines, read Jessica’s article here. It’s the fourth article in her series on the impact and use of social media.

    posted by claire at 5:22 PM | 0 Comments

  • Mar16

    congratulations to our clients!

    The entire ADCO team got all gussied up on Saturday night to attend the 2009 ADDY Awards, held at 300 Senate. After all was said and done, we walked out of the building with 12 awards for our work. How exciting! We were thrilled with the showing.

    In case you’re interested, here’s a full list of winners. Congratulations to these clients who partnered with us to create great work!

    Gold ADDY Awards
    -Famously Hot Sales Kit created for the Midlands Authority for Conventions, Sports & Tourism
    -Branding Materials [stationery, business cards, pocket folder, etc.] created for ADCO
    -”Ad Libs” Thanksgiving Card created for ADCO
    -InShow Campaign created for the South Carolina Chapter of AIGA
    -Announcement Card created for Sowell Gray
    -Christmas Card created for Sowell Gray

    Silver ADDY Awards
    -”Thank You Party” Invitation created for Sowell Gray
    -Annoying Pain Campaign [microsite, TV, billboard] created for Progressive Physical Therapy & Spine Center
    -Website created for ADCO
    -Annoying Pain Splash Page created for Progressive Physical Therapy & Spine Center
    -Annual Report created for Central South Carolina Alliance
    -Total Rewards Campaign created for Palmetto Health

    posted by jessica at 2:59 PM | 0 Comments

  • Mar13

    are you linked out?

    The kind folks at MidlandsBiz.com (subscribe to their fabulous weekly newsletter here) have just published the third article in Jessica’s five article series on the use and impact of social media.

    This week, Jessica tackles LinkedIn, explaining how people use it as an online version of the networking that’s done at luncheons, after-hours events, and the like. Learn more about LinkedIn and how to use it for your professional growth and business development here.

    posted by jessica at 8:34 AM | 0 Comments

  • Mar07

    want to know more about facebook?

    Jessica’s second article in a series of five articles on the impact and use of social media is up and available for you to read!

    This week, Jessica discusses Facebook, explaining how individuals and businesses use the social network and giving YOU some tips for getting started.

    Check it out here.

    posted by lora at 8:22 AM | 0 Comments

  • Mar04

    nickelodeon theatre is moving up main (soon)

    Yesterday, all of us at ADCO abandoned our desks and headed over to 1607 Main Street, the former home of the Fox Theater, for an awesome tour of the space which will soon become the home of the Nickelodeon Theatre. The fabulous Larry Hembree, Executive Director of the Nick, showed us around the historic location, pointing out what the building has been and explaining what it will become after a pretty massive renovation.

    The historic Fox Theater which is becoming the new Nickelodeon Theatre

    The Nick is the state’s only non-profit movie theater, showing independent, foreign and documentary films, and it is currently renovating the historic Fox Theater to create a new-and-improved Nickelodeon. According to the Nick’s Website, “The new facility will signal a dramatic transformation for the Nickelodeon both in size and scope. The non-profit theater will be adding a second screen, tripling its seating capacity, adding a significantly larger lobby and expanding its concessions offerings. The renovated space will also house Columbia’s first Media Education Center, a new venture being undertaken by the Nickelodeon which will offer classes in media production and literacy to students and adults from across the Midlands.”

    This project is incredibly exciting! Our beloved Nick will get a new, awesome space in which to expand its offerings. The community will have the opportunity to see even more great films. A historic building will be renovated and revived (and it will retain some of its Art Deco flair). And, last but certainly not least for those of us who live in and love the Capital City, the Main Street Downtown Area will be brought to life again after five o’clock as the coming of the Nick will usher in other businesses that will help revitalize the entire area.

    We are all thrilled to have been given a tour and a glimpse into the future of the Nick! To learn more about the capital campaign behind the project and about the history of the Fox Theater, click here.

    posted by jessica at 11:44 AM | 0 Comments

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